“Don’t let your friendship die on the road”

We are analyzing the different ways in which different media’s portray the main aim of the title.

•The message of the poster – Trying to communicate the seriousness of the deaths on the road, and it can happen to anyone. I believe it is targeting young children and teenagers, around the age where people become more independent, (walk home on there own, with friends, not parents).

•The strategy – To illustrate how serious the death rate is on the road, to shock the audience, how real it actually is. To advise or brainwash the audience, have a memory, and can recall it. (it’s a statement, you can prevent it).

•Where you are likely to see it; Bus, Bus stop, Television advert, Radio, Trains, Tram, Posters at the side of buildings, (near the road), and lots more…

•Target Audience - targeting young children and teenagers, around the age where people become more independent, (walk home on there own, with friends, not parents).

•The Power of it – I think it is fairly effective, the mood of the poster is clear, its simple to understand and makes you think of why they have chosen that kind of layout, (is a picture of someone lying dead on the road at night, facial expression blank, lifeless, the image is rotated horizontally, making the figures in the images look like they are standing up). It is interesting, or at least intriguing. Why its not so effective in my opinion – Its not going to change the actions of people around the road, for instance someone who comes across a poster on road safety, there mind only dwindles on it for a second, then forget it. Its obviously not life changing, how can it be, but it needs to be in order for it to really stick in anyone's mind. Its extremely hard to know the perfect balance between what's acceptable, how horrific until it becomes a joke, its just going to get waved off, or what’s needed to get the point through to the target audience, knowing what they agree with!